The Business of A Winning Strategy

Working vs Winning

Your business is most likely not broken.

It may be just no longer fit for purpose in a market that has moved on.

Like a home in the best street that needs renovating, the location is right but the layout no longer works.

My Strategy Process gives you a safe way to refresh, redesign, and rebuild so your business is fit for the future.

Step 1: Setting The Scene

What it is: A half day workshop to define where you and your business will be in 5 years.

Why it matters: Without a clear destination, decisions are just reactions. A vision gives you direction and alignment.

You’ll leave with:

  • A Vision Map. A practical one page picture of the future.

  • Clarity on what success looks like for you and your team.

  • Confidence that you are heading somewhere meaningful.

Timeframe: 1 session (half-day).

Step 2: Strategy

What it is: Two focused sessions to answer the questions that matter:

  • Where will you beat the market?

  • Where will you meet it?

  • Where will you hold back?

Why it matters: Strategy is not about doing more. It is about choosing the fewest, smartest moves that create an edge while keeping the business stable in other areas.

You’ll leave with:

  • A one page strategy framework.

  • A clear playbook of “do this, not that.”

  • Confidence that you are investing energy in the right areas.

Timeframe: 2 x 90-min sessions (within 2 weeks).

Step 3: Structure

What it is: We align roles, systems, and rhythms to your strategy and vision.

Why it matters: A plan without structure collapses. When roles are clear and systems are aligned, growth becomes consistent and you stop being the bottleneck.

You’ll leave with:

  • A tailored structure roadmap.

  • Defined roles and responsibilities.

  • Operating rhythms that create momentum.

Timeframe: 4 weeks of structured work.

Investment & Progression

  • Each stage has a fixed fee.

  • Credits from one stage roll forward into the next.

  • You never pay twice for the same progress.

  • You decide how far to go but every stage delivers standalone value.

Why Work With Me

For 5+ years, I’ve helped NZ business owners in trades, retail, FMCG, service agencies and powersports dealerships move from working to winning. My role is part coach, part CFO, part renovator, someone who knows how to solve problems, add value, and unlock growth.

  • The Camp

    Working with Chris we have been able to get clarity around what is important, deconstructed complexity and built a framework for implementing our strategic business plan. He keeps us honest to the tasks and commitments we set ourselves while diligently preparing work in the background to keep forward momentum.

  • Ode

    From busy weathering “the Covid-19 storm” and trying to steer a boat with a rudder that wasn’t working properly - made for tough work. With Chris on board and his ability to listen intently and form a solid plan and approach he has got us back on course to push through.

  • Roofing Hub

    Chris saw us through a massive growth and development stage of our business, dissected every individual area, resulting in a successful award winning business. He is a business mentor, personal developer and counsellor when the workplace gets heated! Always calm and asking the correct questions, I can highly recommend Chris.

  • Hawea Store & Kitchen

    Chris' business acumen, and accounting and finance background was absolutely essential to our organisation performance (particularly at this early stage of ownership) and for our ability to reach the goals we had in mind.

  • Garage Gurus

    What I really appreciate is that he listens, challenges when needed, and genuinely wants to see your business succeed. Whether you're just starting out or feeling stuck after years in the game, I’d highly recommend Chris. He’s helped me find clarity, confidence, and real momentum.

  • The Village Gift

    I have come out of our time together with a clear plan of how to move forwards and I am excited to see how this year will progress now I have the focus and motivation I lacked previously. For anyone looking for clarity on how to elevate their business I cannot recommend Chris' services enough.

  • Interlink Ltd

    Chris conveys his years of business skills and experience with clarity and logic that allows me to easily adapt and apply to my business needs.

  • Botanic Press

    I highly recommend Chris, it was the best investment for my business to date. Chris gave my business clarity and a clear direction going forwards. What I've learned from Chris is now enabling me to successfully grow my business. Thank you so much Chris!

  • Garage Gurus

    Chris has been a huge help over the past year, working with me to refine my business plan and stay on track. He brings solid insight across everything from financials to marketing, and has a real talent for taking all my big (and sometimes messy) ideas and turning them into clear, focused actions.

Risk Reversal

If you don’t leave Step 1 with more clarity than you started, we won’t move forward.

What Next

Say Hello and we can jump on a call to talk about you and your business

Invest some quality time in your business today.

I begin each new relationship with a 45-minute phone call, free of charge and obligation, where I work to understand your business, background and pain points.