My background:
I’m not your typical business coach — I share the reality, not just the highlight reel. I’ll show you what I’m testing, what’s working, what flopped, and why I prioritise results over polish. If it works, I use it. If it doesn’t, I’ll tell you. I reply to most emails too — just don’t expect free coaching in the inbox.
My first real taste of business was 25 years ago at Red Bull, where I learned how to think big, move fast, and not just follow the rules. Since then, I’ve lived and worked around the world, completed an MBA during the chaos of the GFC, and built ThinkNudge from scratch — one cold call and direct email at a time.
These days, I work lean, stay sharp, and help business founders get clarity and momentum without wasting time. I’m not here to build an empire. I’m here to run a wildly profitable, efficient business that fits around family and lifestyle — and help others do the same.
Want to talk shop or dive deeper into growing your business?
Our Mission
To be a business owner’s best kept secret. Giving them back their most valuable resource... time.
Through empathy, experience and strategy, we identify challenges and meet them with effective solutions to carve a renewed life path for the small business owner.
Our Purpose
Think back to when you started your business. You had a skill, you saw an opportunity and you took the bold step of investing your precious resources, time and energy in a venture that would eventually improve your life.
You’ve worked hard, seen some ups and downs, but have ultimately reached a point where you could use some assistance - a bright spark, with a fresh perspective that will delve into your operation, streamline your systems and smack your company with purpose.
Transforming small businesses with empathy and strategy.
One of the key steps I needed to take before helping you identify your purpose, was pinpointing mine. After applying my own processes, I came to the realisation that my life goal was to be a significant moment in yours and Think Nudge was born.
Think Nudge is a significant moment in a business owner’s life. a distinguishable turning point, a spark of realisation, a defining moment they will undoubtedly acknowledge forever.
I do this by working to six core values I walk, talk and wear with pride - diligence, emotional intelligence, honesty, trust and keeping things interesting.
I am constantly learning and developing my skills to better serve you and deliver my product to the highest standard. I see the person behind the business and work with insight and empathy. I don’t beat around the bush or tell you what you want to hear, as to significantly change one’s life you can’t hide from the truth. I have your best interests at heart and am very respectful of the trust you bestow upon me.
Lastly, I like to keep things exciting and positive. I’ll create a business plan that is engaging, effective and fun to deliver, as well as making every interaction as enjoyable as possible.