ThinkNudge — Homepage Redesign Concept

🧭 How to Use This

This is your full homepage redesign concept using your brand colours, fonts (proxied here), and messaging. Each section maps directly to a Squarespace block type.

🔵 Hero Section

Squarespace: Cover Page or Banner Block
  • Use a solid off-white (#F5F5F3) background — remove the mountain photo entirely
  • Headline uses "By your side in business" from brand book — clear, human, specific
  • Primary CTA: "Book Your Free Discovery Call" — links to Calendly embed below
  • Stats (20+ years etc.) use real numbers from your experience

🔴 Problem Strip

Squarespace: Card Section, Dark Background
  • Opens with the client's pain — positions you as the person who understands them
  • Replace the "Our Story" block from current site — put story lower
  • 4 problem tiles map to your 6 value pillars

🟢 3-Step Process

Squarespace: Accordion or Card Row
  • Removes mystery — small business owners are sceptical of consultants
  • Each step has a micro-CTA or benefit statement
  • Replaces the generic 6-pillar icon grid

⭐ Social Proof

Squarespace: Quote Block + Summary Block
  • Currently you have 1 testimonial. Minimum 3 needed immediately.
  • Stats bar (20yr / 100+ clients etc.) should use real numbers
  • Add client name + business name to every testimonial

📘 Lead Magnet

Squarespace: Two-Column with Image
  • The Business Rehab is a great asset — give it more visual weight
  • Secondary CTA (after the book CTA) should still point to call booking
  • Use the blue→purple gradient from brand book as section background

📅 Calendly CTA

Squarespace: Embed Block → Calendly
  • Replace contact form entirely
  • Embed: Settings → Pages → Add Block → Embed → paste Calendly URL
  • "?embed_type=inline" makes it show inline without popup
  • 15-min intro call is lowest friction — name it "Free 15-min Discovery Call"

🎨 Brand Compliance

  • Primary blue: #4557FF ✓
  • Dark: #231F20 ✓
  • Gradient: #4557FF → #774292 ✓
  • Fonts: Tan Waverly (headings), Coco Sharp (body) — load via Adobe Fonts or upload to Squarespace Custom CSS
  • Tagline used: "By your side in business." ✓ (from brand book p.12)

⚡ Priority Actions

  • 1. Rewrite hero with this copy
  • 2. Set up Calendly & embed it
  • 3. Collect 3+ testimonials this week
  • 4. Add credibility stats bar
  • 5. Remove mountain hero photo
think•nudge
  • About
  • Services
  • Blog
  • Book a Discovery Call

Business Consulting · New Zealand

Your business,
finally working
for you.

Most small business owners are running on instinct and hope. We give you the clarity, systems, and strategy to take back your time — and build something that lasts.

Book Your Free Discovery Call Download The Business Rehab →
20+ Years of experience
100+ NZ businesses helped
Free Discovery call, no pressure
✓ Booked & confirmed

"Working with ThinkNudge was the turning point our business needed. Within six months we had proper systems, a clear strategy, and I finally felt like an owner — not an employee of my own company."

Sarah M.

Owner, EmerTech — Auckland

Sound familiar?

You started the business to have freedom.

Instead, most small business owners find themselves trapped — working in the business instead of on it.

⏰

No time to think strategically

You're stuck in the day-to-day, reacting instead of leading. The business runs you.

📊

Unclear on what's actually working

No clear systems or data. Decisions are made on gut feel — and it's exhausting.

💰

Revenue isn't reflecting the effort

You're busy, but the numbers don't show it. Profit feels like an afterthought.

🎯

No clear path forward

You know something needs to change — but you're not sure what, or where to start.

How it works

Three steps to a business
that works without you

Start Now — It's Free
01

Discovery Call

A free, no-obligation 15-minute call where we listen to where you are, where you want to go, and what's getting in the way.

→
02

Clarity Blueprint

We identify your biggest bottlenecks, map your current systems, and build a step-by-step plan tailored to your business — not a template.

→
03

Grow With Confidence

Implementation support, accountability, and ongoing strategy so you're never making big decisions alone again.

Client results

What business owners say
after working with us

Real NZ business owners. Real outcomes.

★★★★★

"ThinkNudge gave us a system when we had chaos. Revenue grew 40% in the first year — but more importantly, I got my weekends back."

James R. Owner, EmerTech · 8 employees · Auckland
★★★★★

"I was about to give up on the business. Three months in, I had a plan, a team structure, and for the first time, I could see a path. Game changer."

Mel T. Founder, Trade Services Co. · Queenstown
★★★★★

"Chris speaks from real experience, not textbooks. His advice is practical, direct, and it actually works in the NZ market. Highly recommend."

Sarah W. Director, Coastal Retail Group · Nelson
20+ Years consulting NZ businesses
100+ Business owners helped
★ 4.9 Average client satisfaction
Free Discovery call — no commitment
What we do

Consulting that goes beyond
the obvious advice

🔍

Business Clarity

We diagnose where your business is losing time, money, and momentum — and build a prioritised plan to fix it fast.

From overwhelmed → organised
⚙️

Systems & Operations

Build the internal infrastructure that lets your business grow without everything depending on you personally.

From reactive → in control
📈

Growth Strategy

Revenue growth built on solid foundations — not hustle. Strategy, pricing, positioning, and financial clarity.

From stuck → scaling
Free resource

The Business Rehab — your guide to thinking, feeling & acting with your business

Designed specifically for New Zealand small business owners who feel stuck and unsure how to move forward.

  • ✓ The 5 most common mistakes draining your time & profit
  • ✓ How to turn your business into a scalable, profitable machine
  • ✓ Simple strategies to shift from technician to confident leader
  • ✓ Tips to build systems so your business thrives without you
Download Free PDF Or book a call instead →

The Business Rehab

think•nudge

The Business Rehab

Free PDF · Instant download

Book your free call

Ready for your business to work for you?

Book a free 15-minute discovery call. No pitch, no pressure. Just an honest conversation about where you are and where you want to be.

Chris Lanigan

Director & Consultant · ThinkNudge

⏱ 15-minute free discovery call
📹 Zoom or phone — your choice
🆓 No cost, no commitment

Pick a time below that works for you — and let's have an honest conversation about your business. This call is about you, not a sales pitch.

Mon 9:00am
Mon 10:30am
Mon 2:00pm
Tue 8:30am
Tue 11:00am
Wed 9:00am

↑ Replace this with your actual Calendly embed in Squarespace

think•nudge

By your side in business.
New Zealand's small business
consulting partner.

Navigate

  • About
  • Services
  • Blog
  • The Business Rehab

Services

  • Business Clarity
  • Systems & Ops
  • Growth Strategy

Contact

  • chris@thinknudge.com
  • Book a Call
  • LinkedIn
  • 021 255 3614
© 2026 ThinkNudge. All rights reserved. By your side in business.
0
Skip to Content
THINK NUDGE
THINK NUDGE
ABOUT
Services
BLOGS
Let's Talk
THINK NUDGE
THINK NUDGE
ABOUT
Services
BLOGS
Let's Talk
ABOUT
Services
BLOGS
Let's Talk

Follow

Questions, comments or just keen to talk to a human? You’re in luck

Drop us a line

chris@thinknudge.com

Give us a bell

021 2553614

Home

ABOUT US

Services

Blogs

Bitcoin

Or fill out this form and we’ll get in touch

Business Advisor Think Nudge Logo

©2026 think nudge