Invest in Strategy, Then Show Up
In the same way smart investors use Dollar Cost Averaging (DCA) to grow their wealth, business owners can use consistent action to build long-term business value. But just like in investing, DCA only works once you’ve picked the right business strategy. Without clarity, you’re just throwing effort at everything. With clarity, every hour you invest starts to compound — giving you momentum, growth, and eventually, freedom.
What Most Business Owners Get Wrong About Growth
Every week, I talk with owners who are:
Running on adrenaline, trying to do it all
Serving too many types of customers
Offering too many different services
Constantly “pivoting” with no consistent plan
And they’re exhausted. Not because they’re lazy — because they’re trying to DCA into confusion.
You can’t build momentum by compounding noise.
You can only build value when every action reinforces a chosen direction.
Let’s Look at Smart Investing for a Second
Dollar Cost Averaging (DCA) is the strategy of putting small, consistent amounts of money into a selected investment over time, regardless of market conditions. You don’t try to time the market — you trust the process.
But here's the catch:
You don’t DCA into everything. You DCA into an asset with long-term upside.
The same principle applies in business.
Case Study: The Taupō Bar That Chose Its Lane
I worked with a bar owner in Taupō who from the start had a clear focus on the brand but was bouncing around with different ways to promote his business:
Café / Restaurant by day
Music by night
Event hire, weddings — all under one roof
Every day was a different vibe, different offer, different audience. No rhythm. No traction.
During our work inside the Revenue Roundtable, we stripped everything back to one question:
“What do you want to be known for?”
His answer:
“We want to be the music & dive bar venue in the region.”
And just like that — the fog lifted.
He wasn’t chasing growth anymore. He had chosen what to invest in.
Now, Every Week Compounds That Strategy
Here’s what he does now:
Hosts “Songwriting Sunday Sessions” to nurture emerging artists
Curates his calendar with intention — not just whoever’s available
Sponsors local musician spotlights on social media
Aligns his team, service, and brand around one unifying identity
“You don’t Dollar Cost Average into chaos. You DCA into clarity — once you’ve picked your play.”
This is what I call Strategic DCA: consistent, bite-sized investments of time, energy, and money into a business strategy that’s designed to compound.
Consistency Without Strategy = Spinning Your Wheels
Most businesses don’t struggle due to lack of effort — they struggle due to a lack of focus.
Imagine how many small business owners…
Post aimless content every week
Run promos with no positioning
Build systems that won’t scale
Hire staff without a clear mission
They’re working hard — but not working on the right thing.
The 3-Step Framework: Strategic DCA
Here’s how to do it right:
1. Pick a Strategy Worth Compounding
This is where most go wrong. You need to:
Define your positioning (what you’re best at, and who it’s for)
Get specific about what you will NOT do anymore
Create clarity for your team and customers
This is what we do inside the Revenue Roundtable — if you’re not clear here, everything else is wasted effort.
2. Design Weekly Habits That Reinforce It
These aren’t grand gestures. Just consistent behaviours:
One repeatable customer experience
One weekly marketing action
One internal review or reset that sharpens your edge
3. Show Up — Especially When It’s Boring
This is the DCA part.
Not reactive. Not heroic. Just deliberate, boring consistency.
You trust that the value will show up, even if the results are invisible at first.
Because you’re planting the right seeds.
Why This Pays Off Long-Term
When you DCA into your business strategy:
You stop firefighting
Your brand becomes easier to explain
Your systems start running without constant input
You build something you can step back from
And that’s what real freedom looks like:
A business that doesn’t fall apart the moment you pause.
Ready to Choose Your Strategy and Start Compounding?
This isn’t about working harder — it’s about getting strategic clarity and building a rhythm that compounds.
If you want:
A strategy that aligns with your skills and market
A filter to say “no” to the noise
A weekly cadence that moves the needle
And a business you can sell, scale, or step back from
Then the Revenue Roundtable might be your next smart investment.